Olivia Rodrigo’s new album ditches her iconic brand. Is it a marketing masterclass or a misstep?

With her first two albums, Olivia Rodrigo established a pattern. Her signature color? Purple, which served as the backdrop for both covers. Her naming convention? Four-letter words, stylized in all-caps: SOUR for her 2021 debut and GUTS for her 2023 follow-up.  But on Thursday, April 2, Rodrigo shocked her fans with the announcement of her third album, titled you seem pretty sad for a girl so in love. The cover art, which features Rodgrio upside down on a swing framed against a grayish-blue sky, has no shades of purple to be seen. The album’s title doesn’t just ditch her previous naming convention, but inverts it. Rather than a monosyllabic word, it’s a full-fledged sentence—and to top it all off, it’s written in lowercase. The apparent message was clear: This is a brand new era for Olivia Rodrigo, and fans are split on if that’s a positive. View this post on Instagram Messing with a good thing Rodgrio’s previous albums were both smash successes commercially and critically, toppin