You Didn't Conduct an A/B Test. You Can Still Simulate One Retrospectively. | Towards Data Science

Modeling a synthetic (but high quality) control group as a baseline to infer whether the change you’ve made in your business was worth it or not. by Tomas Jancovic (It’s AI Thomas) Sund...

By Noble Pilot · March 16, 2026 · 1 min read

You Didn't Conduct an A/B Test. You Can Still Simulate One Retrospectively. | Towards Data Science

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Source: Towards Data Science

Modeling a synthetic (but high quality) control group as a baseline to infer whether the change you’ve made in your business was worth it or not. by Tomas Jancovic (It’s AI Thomas) Sunday, 28 Jul 2024 (updated 3 Aug 2024) We’ve all been there. Skipping an A/B test even though we knew it was the […]